I've sat on the other side of the desk

For fifteen years I hired people for FTSE 100 companies. Hundreds of interviews a year, thousands over a career — and the pattern that never stopped bothering me was this: the best person in the process was rarely the person who got the job. The person who got the job was the one who could show their value in forty-five minutes.

I watched brilliant candidates talk themselves out of roles they'd have excelled in. Eventually I stopped watching. I retrained in occupational psychology and coaching, and moved to the other side of the desk for good.

How I work

Direct, structured, and on your side. We don't do vague pep talks — we find the specific behaviours holding you back, then drill the replacements until they're automatic. Preparation beats personality every time; confidence is a by-product of being genuinely ready.

I coach from a studio in Shoreditch and over video everywhere else. Expect homework, honest feedback, and the odd uncomfortable question. Expect results, too — more than 400 clients hired or promoted, and I keep count because I'm proud of it.